Shopping
If there is any activity practised really on a large scale in Dubai, it is shopping. After all, Dubai is called “shopping paradise”. The prices are very reasonable thanks to very low taxes. That is why there are so many merchants. Their number is still increasing because the demand keeps growing.
Like the modern city of Dubai is developping, also the shopping centers are. Their number is still increasing, permanently others and others are being built. New shopping centers need somethig new to draw attention so arichitects compete which one will come up with more striking design. Also we have to add that the shopping centres became a natural part of local people’s life. They are full of various entertaining facilities, so many people spend their free time there.
Dubai Shopping Festival
The high point of the shopping season is the annual Dubai Shopping Festival (DSF) which lasts a month always at the beginning of the year. During few years the festival evolved into a mega-action which attracts tourists from all over the world. Specially because of this festival milions of foreigners from all over the world. And merchants’ profit? Usually more than one billion USD !
The organisators are making various efforts to attract new customers to visit the festival. That’s why tombola offers such prices as luxurious cars or a brick of gold. The festival is supported also by the Emirates airline company, which increases the allowed weight limit of luggage during the festival, so that people could really whoop it up. The festival is related to many accompanying actions such as concerts, laser shows or fashion shows.
Dubai Summer Surprises
The popularity of the main shopping festival DSF brought an idea of setting up another festival in summertime. This period is out of the main touristic season, so the festival means another way to attract foreigners to Dubai also in this time.